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Published on:

2nd Jan 2019

161: Universal Stories

UNIVERSAL STORIES

What are universal stories? They are stories that speak to the deepest human needs. Stories that have a strong universal element create empathy and connection.

Business stories that are universal attract and win new clients and customers. This episode teaches you how to harness the element of universality in your business storytelling.

FOUR MOVIES WITH UNIVERSAL STORIES

  1. Rocky – explores the human need for significance
  2. E.T. the Extra-Terrestrial – the need to return home, to belong
  3. Field of Dreams – the need to dream and believe in our dreams
  4. Bohemian Rhapsody – the need for individual self expression

UNIVERSAL BUSINESS STORIES

Never make your marketing and sales messages about the greatness of your products and services. All your business storytelling should focus on the needs, desires, and dreams of a central character, which is always the avatar of your target market.

ANTHONY ROBBINS – 6 CORE HUMAN NEEDS

Anthony Robbins created this list of six profound human needs that motivate every choice we make.

  1. Certainty – the need for security, comfort, and consistency
  2. Uncertainty – the need for variety, challenges, adventure
  3. Significance – the need to feel important, needed, wanted, and worthy of love
  4. Love & Connection – the need to feel connected with and loved by others
  5. Growth – the need for constant development emotionally, intellectually, and spiritually
  6. Contribution – the need to give to others

This list is a powerful template to use every time you communicate with your target market. It can transform and enrich your life and business.

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About the Podcast

Change Your Story, Change Your Life
Influences: Tony Robbins, T. Harv Eker, Wayne Dyer, Jim Rohn, Napoleon Hill, Andrew Carnegie, Dale Carnegie, Oprah, Robert Kiyosaki, Robin Sharma, Facebook, Mark Zuckerberg, Bill Gates, LinkedIn, Twitter, method acting, Marlon Brando, Marcus Aurelius
Humans are storytelling machines. You and I are constantly creating, destroying, elevating, and diminishing ourselves with our inner narratives that appear and disappear in our minds 24/7. Most people are not aware of this process. As a result, they believe that life is happening to them. This feels random, chaotic, and scary. Why do people tolerate it? Because they tell themselves, "That's the way it is. That is reality." Those seven words could not be farther from the truth.

This podcast will explore the storytelling process that is responsible for every facet of your life. It will discuss and encourage ways to take control of your personal narrative so that you can begin directing your destiny with an empowering story.

About your host

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Louis Di Bianco

Louis Di Bianco is a storyteller. He fell in love with storytelling as a child. In his teens, his ability to tell entertaining stories saved his life on the streets of the Bronx, where he grew up. He discovered quickly how to make the neighborhood tough guys like, trust, and respect him by engaging them with stories.

Louis became a professional stage and screen actor to get paid for his love of storytelling. He has appeared in numerous feature films, TV movies, and television series, as well as performing on stage internationally.

He has taught acting for both stage and camera for as long as he has been an actor. We're talking more than four decades. Eventually, he created courses in compelling communication for business people who want to present their ideas, products, and services to the world with clarity, confidence, and persuasive power.

Louis takes the words, Change Your Story, Change Your Life, very seriously. His life experience has taught him that every word we utter, every belief we embrace, is a made up story. Even your past is a made up story that seems so vivid that you swear it's real. Accept that, and you remove all the barriers between you and your dreams. You will be able to enjoy the adventure of changing your story to change your life.